![]() ![]() Grab our free 4-Week LinkedIn Profile Optimisation Course Here are 5 ways we can help you accelerate your Lead Generation results:ġ. You may even notice that the background on our company page is the same as the one on my personal profile. If you need a hand with any of this there are several ways my business Prominence Global can help. So double check how it looks on a mobile device.Ī great background image, good headshot and keyword-rich headline are the fundamentals that draw your visitors in to read more on your page. Once you’re happy with your brand new background image, upload it and check to see it fits properly and no words are tucked in behind your headshot.Īnd remember, LinkedIn profiles display very differently on mobile devices versus a laptop or desktop computer. To show you how this looks I’ve created a template to guide you. The circle that holds your headshot is fixed, so the background image needs to accommodate this to make sure that no important parts of the image are buried behind your photo. You don’t want to waste all the good work creating a great image with high brand impact only to find it doesn’t work on LinkedIn. So bear these in mind as you work on your image or if you’ve engaged a designer make sure that they are aware of the specs. You can be as creative as you like with the design in terms of your brand colours, type of image, text fonts and internal layout.īut there are specific pixel limits that your image will need to fit into for it to upload and display correctly. On my own profile I occasionally change the text within the banner image to highlight or promote something I am doing in my business like forthcoming live and online events.Įven when I do this, though, the main image remains the same so that I have a consistent key message that underpins everything I do on LinkedIn. You can use individual keywords or even a full sentence, richly populated with those keywords. Think carefully about the image you choose and make sure it conveys a clear, concise brand message that aligns with your headline. I’ve seen plenty of LinkedIn background images that have awesome visual impact and show off the photographer or designer’s creativity but do nothing for the profile owner’s brand. We’ll get to those in a moment but first, bear in mind that this is incredibly valuable ‘real estate’ as it’s the first thing a visitor to your page will see. ![]() LinkedIn background images need to meet certain technical specifications to work correctly. So this is a huge opportunity to create a stronger visual presence than your competitors. This doesn’t look too bad, but it does absolutely nothing to support or enhance your professional brand. There’s one way to do this that’s being overlooked by vast numbers of the platform’s users.Īs you probably know, LinkedIn automatically provides you with a generic background banner image at the top of your profile page. In the below video, I mess around with my LinkedIn background photo so you can see how to make it fit and look good.As LinkedIn’s member base grows it’s getting harder - and also more important - to create a profile that stands out and gets attention. Maybe LinkedIn changed since last you checked and things look off.Perhaps the words on there and it’s too small on mobile.Maybe you’ve used the banner from your website but it doesn’t fit right.Maybe you’ve got a background image, but it doesn’t look right. Yes, it’s a little work, and you can get wrapped up in the right image, and pulled into making other updates, as well as getting sucked into other social notifications and find hours go by as you get side-tracked. I would imagine that a potential coaching client who is checking you out, wanting to see if you’re a real pro, and your LinkedIn profile looks dated or incomplete, your credibility takes a hit. See this post for LinkedIn Profile Background Images for Coaches – Design Ideas and Examples I definitely look up people on social media, especially LinkedIn. Like having profile picture can mean the person is not smart enough to update it. Not having a current LinkedIn background banner image (that wide image behind your profile photo) gives visitors the impression that your profile is dated, inactive, or that you simply don’t care about it.Ī recruiter surprised me once, telling me that missing the basics on your profile are red flags.
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